South African Tourism have revealed details of their “Move with Cassper” campaign, led by the top star himself, Cassper Nyovest.
This follows the signing of an agreement with Universal Music Group (UMG), which led to a partnership #Shotleft2FillUp.
Fronted by the award-winning musician, the campaign seeks to encourage more South Africans to explore their own country.
The campaign will see Cassper and his friends travel across the country’s nine provinces and immersing themselves in various tourism activities, all in a bid to show South Africans that local travelling is easy, fun, accessible and affordable.
South African Tourism’s Head of the Domestic Hub, Mashoto Mokgethi said the initiative is aimed at encouraging more South Africans to explore the country.
“We are very proud to associate Sho’t Left with an entertainment partner, UMG and Cassper because of his positive influence.
“Partnerships like these have continued to inspire more and more South Africans to travel around their beautiful country and have contributed in more than 100% growth in domestic trips from January to September 2019 when compared to the same period in 2018,” noted Mokgethi.
Thabo Ngwenya, the Brand Partnerships Manager at Universal Music, said the partnership is a natural fit for the company as Nyovest’s values resonate with South Africans across all races, ages and social class.
While visiting friends and family remains the top reason for travel in South Africa, travel for pleasure is also one of the most preferred experiences.
The campaign kicks off on Monday in Parys.