King B Entertainment has added hip-hop artists to its ever-growing stable in order to remain on top of the game.
The stable’s managing director, Hloni Mokoena, said the signing of Kenny Mc’Vital was all about catering for a different market that has presented itself.
“Truth be told, it wasn’t a difficult decision. Yes, we might be known for a different sound as a stable which is a choice that we made when we first established the entity but I can safely say we made the right decision with bringing him (Mc’Vital) on board,” noted Mokoena.
Shortly after his signing, Mc’Vital hit the ground running, releasing a single titled ‘Ziya Jiki Zinto’ launched on Facebook via live stream. Hardly two hours after its release, the song reached 3500 streams on all digital platforms.
Asked about his decision to launch the single live, Mokoena said airwaves remained a challenge in the country for up and coming artists, something he described as unfair.
Mokoena said the stable needed to find alternatives ways of getting music to the people and internet was the best platform.
“Truth is the internet, where YouTube plays and SoundCloud streams are king and queen. This is where rappers have their best chance to turn heat into a fire. If the moment’s right and the timing’s good, an unknown rapper can become a sensation overnight,” explained the MD, who said the gamble paid off for them.
Following the release of the song, it earned itself a spot on the country’s biggest radio station – Ukhozi FM, much to Mokoena’s delight.
“It’s near impossible to get a song played on Ukhozi, let alone be shortlisted, so for our debut single to be played was a massive boost for us,” he added.
Mc’ Vital has gone on to rock the airwaves, enjoying massive spin from national and community stations.
Quizzed how a Free State artist has managed to earn himself such a huge spin on stations outside the province, Mokoena said, “For them, it’s about quality. It’s about a product. For us here it’s all about cliques and petty politics which as a result ends up depriving deserving artists with better material to get their music out there.”
The outspoken MD urged fans to look out for the music video which is currently being shot.
Other signings that form part of the newly-established record label include Miss Tee Nation, who’s gone to make a name for herself owing to massive national airplay, Fusion Boys (Dance Music), and Nandi (Tribal House).