Free State promoter and arts activist Ayanda Roda has been elected secretary-general of the Cultural and Creative Industries Federation of South Africa (CCIFSA).
Roda is part of the leadership elected at the second national CCIFSA conference held in Mpumalanga recently.
Joy Mbewane from KZN was elected president, taking over from Free State-born actor, Tony Kgorokge. Johannes Msomi was elected deputy president while Anele Maki from the Western Cape is the new deputy secretary-general. Mangaliso Mtshula from the Northern Cape was appointed treasurer and Eastern Cape’s Luzuko Khohli the national coordinator.
Speaking after his appointment, Roda said he was confident the newly-elected leadership would take the arts industry forward.
Roda noted one of the issues demanding immediate attention would be equal funding in all cultural institutions like PACOFS in the Free State, as well as Mayibuye Theatre and State in Gauteng province and others.
“We are puzzled as to why some provinces receive more funding than others or what inspires such discretion when we have artists in all provinces,” he indicated.
“Even programmes should be synchronised to create harmony in practicing and cross-collaborations.”
Roda added the leadership was prepared to work with all arts organisations in the country; especially women structures with a national footprint.
CCIFSA would also work with young people in all the country’s nine provinces to assist in consolidating their work.
Roda further noted said the flagship programmes in all provinces were not benefiting local artists and yet the department of arts allocates funds to address issues affecting the development of the industry.
“This is wrong, and it breeds a culture of exploitive practices towards artists,” he pointed out.
“We will be consulting and planning, so as to devise mechanisms of how local artists can be part of initiatives like Macufe, Mapungubwe, Mahika-Mahikeng and many other activities. “We will also be creating and developing systems like the percentage that local artists
should be involved per province, as per flagship programme,” he added.
Technical academies in all provinces would also be priority, Roda said, further citing the Film Commission should not only be in Johannesburg or Cape Town, but in all provinces.