The recent establishment of an entertainment entity, Make U Dance (M.U.D), in Heidadal has given hope to people seeking skills and entrance into the cut throat music industry.
It’s no secret that Heidadal in the City of Roses has a lot of talent among the youth. But the area continues to grapple with high drug abuse, teenage pregnancy, and violence, among other social vices. However, the introduction of M.U.D is viewed by many as panacea.
The entity was founded by emerging artists and DJs; Marvin and Curtis Torres, Reginald and Reggie Sinra, Thomas Smith, Zane Jordaan, and Jason Hoffman, who were all born and bred in Heidedal.
Sinra, who needs no introduction in the entertainment industry, said the instituting of M.U.D was long overdue.
“There has always been a need to develop and contribute positively towards the growth of young people in Heidedal and Mangaung,” he noted.
Sinra indicated that entertainment industry in South Africa has grown tremendously in the past five years. “More and more young people are now knowledgeable about the industry and their desire is not only reduced to being spectators, they want to be part and parcel because they have the talent to become the next big thing out of this province. Many are now into DJing and other sectors hence the decision to have an entertainment entity that embraces all these needs right here at home,” he added.
Since the introduction of M.U.D, young up and coming artists have embraced the brand with open arms, primarily as they will no longer have to spend exorbitant amounts on producing their works.
Sinra added it has never been about lack of talent but rather the availability of resources which are not available to many artists.
He said while some artists might not be in need of the recording studio, video shooting which has also proven costly for many musicians, even established ones, was also available.
“We are indeed a full fleshed production house driven by decades of experience in the industry.”
With other services such as sound hire and events management, M.U.D is set to help grow the entertainment industry in the City of Roses.
A Hip-Hop DJ from Lesotho, Tumisang Maliehe said the establishment of the production house was a step in the right direction not only for the young in Heidedal but the whole Free State province.
“I’ve been a DJ in this province for well over three years and I can tell you that there’s a lot of talented DJs and singers out there. All they ever needed was a proper studio to have their songs properly recorded and so for a service of this nature to be established in their own backyard is a huge plus for them,” said Maliehe.